Privacy Policy
Last Updated: January 2026
At darenking.co.uk ("we," "us," "our," or "the Site"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dedicated to Vegas Hero content and affiliate offerings.
Information We Collect
We may collect information about you in various ways, including:
- Personal Information: Name, email address, and contact details when you voluntarily provide them through forms or enquiries.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: We use cookies and similar tracking technologies to enhance your experience on the Site.
- Usage Data: Pages visited, time spent on pages, links clicked, and referral sources.
How We Use Information
We use the information we collect for the following purposes:
- To perform analytics and understand how visitors interact with the Site.
- To track affiliate performance and commission structures.
- To improve the Site's functionality, content, and user experience.
- To send you informational updates (only with your consent).
- To comply with legal and regulatory obligations in the United Kingdom.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for the Site to function properly.
- Analytics Cookies: Help us understand visitor behaviour and site performance.
- Affiliate Tracking Cookies: Enable us to track referrals to casino partners and calculate commissions.
- Marketing Cookies: Used to deliver targeted content and advertisements.
You may opt out of non-essential cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality. For more details, visit your browser's help documentation or www.allaboutcookies.org.
Third-Party Links
Our Site contains links to casino operators and other affiliate partners. We are not responsible for the privacy practices of these third-party websites. We encourage you to read their privacy policies before providing any personal information. darenking.co.uk does not control, endorse, or assume liability for linked websites or their content.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data, subject to legal obligations.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Object to processing of your data for marketing or analytics purposes.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with our commission settlement requirements. You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a data concern, please contact us at:
Email: [email protected]
Website: darenking.co.uk
We will respond to your enquiry within 30 days of receipt.